Get. Better. Faster.

At Formalytics we build mobile apps that leverage artificial intelligence and augmented reality technology in an engaging way to allow athletes to measure and benchmark their core skills.

By focusing on engagement to improve the experience of physical activity we believe we can help athletes of all abilities to get better faster.

At the core of our philosophy is that we believe every sport can be broken down into six core foundational skills specific to that sport. By measuring and benchmarking these skills we can direct an athlete where to focus their supplemental training in order to master their chosen sport faster.

Our first mobile skills measurement app “myKicks” reached the #1 position on the UK App Store (sports) during the Mens 2018 World Cup. You can view our technology in action here.

Our initial focus is football, where there are over 400 million athletes that play the game!

Do you own a mobile phone?

Do you want to benchmark your core skills against your peers and others from around the world?

Do you want advice on where to focus your supplemental training to get better faster?

Yes to all this? Us too.


Want to join the Formalytics family?

We are actively growing our team with world leading engineering and product development talent, and would love to see what you can bring to the field!

Applications with cover note to:

myKicks iOS App Our first product helps football players improve their kicking speed and accuracy by using our artificial intelligence app technology to turn any ball into a smart ball.

Formalytics first product, myKicks, targets the football (soccer) market. The app launched in June 2018 and quickly climbed to the #1 most downloaded sporting app on the UK iOS App Store.

myKicks has been featured by online football celebrities Miniminter and ChrisMD, and to-date nearly half-a-million kicks have been recorded on the app by football fans worldwide.

Team Formalytics Diverse + driven to succeed.

Formalytics was founded in 2016 by Andrew Hall (a venture partner and director of the Founder Institute), and David Budden (a former MIT postdoc and AI researcher at DeepMind).

Formalytics has grown to a team of 10 engineering and product specialists with diverse backgrounds in academia, mobile game development and venture capital with offices in Perth, San Francisco and London.


Get in touch

For investment and media queries, contact us at:

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