Australians love their sports. This passion lies at the heart of everything we build at Formalytics.

Our goal is to enable sporting fans around the world to better engage with their favorite activities. We do this by bringing augmented reality, artificial intelligence and computer vision direct to your phone.

We use innovative technology to improve the experience of physical activity and allow engagement with the global fan community.

Are you looking to improve your skills?

Compete with like-minded fans (or even the pros!) at your favorite sports?

Showcase your best moments on social media for the world to see?

Yes to all this? Us too.


Want to join the Formalytics family?

We are actively growing our team with world leading engineering and product development talent, and would love to see what you can bring to the field!

Applications with cover note to:

myKicks iOS App Our first product, that turns any ball into a smart ball

Formalytics first product, myKicks, targets the football (soccer) market. The app launched in June 2018 and quickly climbed to the #1 most downloaded sporting app on the UK iOS App Store.

myKicks has been featured by online football celebrities Miniminter and ChrisMD, and to-date nearly half-a-million kicks have been recorded on the app by football fans worldwide.

Our platform is highly flexible and we are currently evaluating product opportunities in other ball sports.

Team Formalytics Diverse + driven to succeed.

Formalytics was founded in 2016 by Andrew Hall (a venture partner and director of the Founder Institute), David Budden (a former MIT postdoc and AI researcher at DeepMind) and Holly Ade-Simpson (a software engineer formerly of Google).

Formalytics has grown to a team of 12 engineering and product specialists with diverse background in academia, mobile game development and venture capital with offices in Perth, Sydney and London.


Get in touch

For investment and media queries, contact us at:

Formalytics logo