At Formalytics we build mobile apps that leverage artificial intelligence and augmented
reality technology in an engaging way to allow athletes to measure and benchmark their core
By focusing on engagement to improve the experience of physical activity we believe we can help
athletes of all abilities to get better faster.
At the core of our philosophy is that we believe every sport can be broken down into six core
foundational skills specific to that sport. By measuring and benchmarking these skills we can
direct an athlete where to focus their supplemental training in order to master their chosen
Our first mobile skills measurement app “myKicks” reached the #1 position on the UK App Store
(sports) during the Mens 2018 World Cup. You can view our technology in action here.
Our initial focus is football, where there are over 400 million athletes that play the game!